{"id":9351,"date":"2026-05-05T09:43:43","date_gmt":"2026-05-05T09:43:43","guid":{"rendered":"https:\/\/www.inspiredbybeatz.com\/q2-2026-music\/"},"modified":"2026-06-06T11:40:33","modified_gmt":"2026-06-06T11:40:33","slug":"q2-2026-music","status":"publish","type":"post","link":"https:\/\/www.inspiredbybeatz.com\/en\/q2-2026-music\/","title":{"rendered":"Music Market 2026: What BVMI Figures Reveal About Gen Z"},"content":{"rendered":"<style> .postid-0 .content > .content_inner > .container, .postid-0 .content > .content_inner > .full_width { background-color: #000000; } <\/style>\n<style>.postid-PLACEHOLDER .content > .content_inner > .container,.postid-PLACEHOLDER .content > .content_inner > .full_width {background-color: #000000;}<\/style>\n[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text] <\/p>\n<p style=\"display:inline-block;background:#75B2A9;color:#000;padding:4px 14px;border-radius:20px;font-size:0.85em;font-weight:600;margin-bottom:18px;\">5:07 min read<\/p>\n<p><strong>Germany\u2019s Federal Music Industry Association (BVMI) doesn\u2019t publish Q1 figures. Only the annual balance in February\/March and the mid-year report in July. If you want to know how Germany\u2019s music business will perform in 2026, you\u2019ll have to wait until July\u2014or take the 2025 numbers seriously. Here\u2019s what they reveal and what they signal for Q2.<\/strong><\/p>\n<p style=\"margin:8px 0 18px;color:rgba(255,255,255,0.5);font-size:0.85em;\"><em>30 April 2026<\/em><\/p>\n<p>&nbsp;<\/p>\n<div style=\"position:relative;margin:4px 0 24px;padding:24px 28px 20px;background:rgba(117,178,169,0.06);border-radius:12px;border:1px solid rgba(117,178,169,0.4);box-shadow:0 0 20px rgba(117,178,169,0.2), 0 0 40px rgba(117,178,169,0.1), inset 0 0 30px rgba(117,178,169,0.03);overflow:hidden;\">\n<h2 style=\"margin:0 0 16px 0;font-size:1.4em;color:#75B2A9;letter-spacing:1px;\">DROP<\/h2>\n<ul style=\"margin:0;padding:0 0 0 20px;list-style:none;\">\n<li style=\"position:relative;padding:6px 0 6px 8px;line-height:1.6;color:rgba(255,255,255,0.85);border-bottom:1px solid rgba(117,178,169,0.12);\"><span style=\"position:absolute;left:-16px;color:#75B2A9;font-weight:700;\">&#x25B8;<\/span> BVMI annual revenue 2025: \u20ac2.42 billion, up 2.3% year-on-year. Streaming accounts for 84.4%.<\/li>\n<li style=\"position:relative;padding:6px 0 6px 8px;line-height:1.6;color:rgba(255,255,255,0.85);border-bottom:1px solid rgba(117,178,169,0.12);\"><span style=\"position:absolute;left:-16px;color:#75B2A9;font-weight:700;\">&#x25B8;<\/span> Streaming growth halved in 2025 to 4.1%. Double-digit gains of previous years are over.<\/li>\n<li style=\"position:relative;padding:6px 0 6px 8px;line-height:1.6;color:rgba(255,255,255,0.85);border-bottom:1px solid rgba(117,178,169,0.12);\"><span style=\"position:absolute;left:-16px;color:#75B2A9;font-weight:700;\">&#x25B8;<\/span> Vinyl grew 2.8% in 2025 to claim 44.2% of the physical market. CD segment shrank 11.3%.<\/li>\n<li style=\"position:relative;padding:6px 0 6px 8px;line-height:1.6;color:rgba(255,255,255,0.85);border-bottom:1px solid rgba(117,178,169,0.12);\"><span style=\"position:absolute;left:-16px;color:#75B2A9;font-weight:700;\">&#x25B8;<\/span> Physical vs digital split stands at 14.2% to 85.8%. Germany remains the world\u2019s fourth-largest music market.<\/li>\n<li style=\"position:relative;padding:6px 0 6px 8px;line-height:1.6;color:rgba(255,255,255,0.85);\"><span style=\"position:absolute;left:-16px;color:#75B2A9;font-weight:700;\">&#x25B8;<\/span> Global music revenue 2025 per IFPI: $31.7 billion, up 6.4%\u2014Germany lags behind the global trend.<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Why Q1 data doesn\u2019t exist\u2014and what July delivers<\/h2>\n<p>&nbsp;<br \/>\nThe BVMI releases its annual report at the end of February or start of March, and the mid-year report in July. Quarterly figures aren\u2019t part of the plan\u2014creating an editorial quiet between March and July. If you need a pulse-check in the meantime, you\u2019ll have to piece together streaming-platform reports (Spotify Wrapped, IFPI Global Music Report), retail signals (Record Store Day sales) and ticket tracking (festival trends). &nbsp;<br \/>\nAt the end of April 2026 we have: the official 2025 numbers from roughly two months ago and a first-quarter 2026 view built entirely on indirect indicators. The July report will deliver the first hard data on whether streaming growth is still decelerating and whether vinyl will keep riding the 2025 momentum. &nbsp; [\/vc_column_text][\/vc_column][\/vc_row]\n<h2>What the 2025 figures really reveal<\/h2>\n<p> &nbsp; <\/p>\n<p style=\"font-size:2.4em;font-weight:700;color:#75B2A9;text-align:center;margin:32px 0 8px;letter-spacing:-0.03em;\">\u20ac2.42 bn<\/p>\n<p style=\"text-align:center;font-size:0.9em;color:rgba(255,255,255,0.5);margin:0 0 32px;\">Revenue of the German music industry in 2025 (BVMI annual report)<\/p>\n<p> &nbsp; This is growth\u2014but slower growth. In 2023 the German music market expanded by 6.3 percent, in 2024 by around 5 percent, and in 2025 by just 2.3 percent. The curve is flattening. Streaming remains the main driver, yet even streaming is hitting the brakes: 4.1 percent growth after double-digit increases in previous years. &nbsp; The real story, however, is the physical market. CDs are shrinking by 11.3 percent\u2014a clear collapse. Vinyl is up 2.8 percent and now commands a 44.2 percent share of the physical segment. In absolute terms, that means vinyl in Germany is almost as strong as CD. Five years ago, that would have been unthinkable. By 2025, vinyl is no longer a retro product; it\u2019s a stable revenue engine. &nbsp; <\/p>\n<h2>Gen Z and the vinyl math<\/h2>\n<p> &nbsp; The most interesting developments are happening beneath the surface. According to the IFPI Global Music Report 2026, US vinyl revenue has crossed the one-billion-dollar mark\u2014an increase of 13.7 percent. The driver? Gen Z. Thirty-six percent of vinyl buyers first discover music on Spotify before purchasing the physical record. This isn\u2019t vinyl versus streaming; it\u2019s vinyl alongside streaming. &nbsp; <\/p>\n<blockquote style=\"border-left:4px solid #75B2A9;margin:32px 0;padding:12px 20px;font-style:italic;color:rgba(255,255,255,0.85);line-height:1.7;\"><p> \u201cAn album on Spotify needs millions of streams to match the margin of 500 vinyl sales. This isn\u2019t nostalgia\u2014it\u2019s economics.\u201d <cite style=\"display:block;margin-top:10px;font-size:0.85em;color:rgba(255,255,255,0.5);font-style:normal;\">&#8211; Observation from the German music industry, 2026<\/cite><\/p><\/blockquote>\n<p> &nbsp; For Q2 2026, the takeaway is clear: the vinyl trend is set to continue. The Record Store Day in April 2026 is typically one of the strongest sales days of the year, and according to store reports, more than 350 exclusive pressings were offered in 2026. Artists and labels who jumped on the vinyl bandwagon are locking in their core business for the second half of the year. &nbsp; CDs, by contrast, are locked in a downward spiral. Minus 11.3 percent in 2025, and the curve won\u2019t turn in 2026. For labels, that means CDs remain relevant as bundles for fans and collectors\u2014but no longer as the backbone of cash flow. &nbsp;<\/p>\n<h2>What publishers can learn from market dynamics<\/h2>\n<p> &nbsp; From a publisher\u2019s perspective \u2013 the view we take at InspiredByBeatz and the other EVM magazines \u2013 the number behind the number is what really matters. Streaming dominates music consumption, but it doesn\u2019t drive purchase intent. The people buying vinyl are willing to pay. Those who only stream monetise themselves for labels and artists solely through concerts, merchandise and collaborations. That explains why festivals can push ticket prices to over \u20ac400 despite steady sales volumes \u2013 the cohort willing to pay is right there. &nbsp; For Q2 and H1 2026, the forecast is this: streaming will continue growing slowly, vinyl will remain stable, CDs will keep shrinking, and the real value creation in the music economy is shifting from recordings to live events and direct-to-fan commerce. The July report will show whether this thesis holds. Until then, the 2025 numbers are the best glimpse we have of 2026. &nbsp; If you want to dig deeper into the Gen-Z vinyl lever, our analysis <a href=\"https:\/\/www.inspiredbybeatz.com\/en\/vinyl-cracks-billion-gen-z-saving-format\/\">explains why Gen Z is saving the format their parents gave up<\/a> \u2013 the cultural foundation behind the numbers. &nbsp; <\/p>\n<div style=\"margin-top:40px;padding:28px 25px 8px;background:rgba(117,178,169,0.06);border-radius:12px;border:1px solid rgba(117,178,169,0.4);box-shadow:0 0 20px rgba(117,178,169,0.2), 0 0 40px rgba(117,178,169,0.1), inset 0 0 30px rgba(117,178,169,0.03);\">\n<div style=\"font-size:11px;text-transform:uppercase;letter-spacing:2px;color:#75B2A9;font-weight:700;margin:40px 0 12px;\">PLAYLIST<\/div>\n<div style=\"margin:12px 0 32px;padding:12px 18px;background:rgba(0,0,0,0.4);border-radius:10px;border:1px solid rgba(117,178,169,0.2);\">\n<div style=\"font-size:13px;color:#75B2A9;font-weight:600;margin-bottom:8px;font-style:italic;\">Q2 2026 in 4 tracks<\/div>\n<div style=\"display:flex;flex-direction:column;gap:6px;\"><a href=\"https:\/\/open.spotify.com\/search\/aespa%20whiplash\" target=\"_blank\" style=\"display:flex;justify-content:space-between;align-items:center;padding:8px 0;border-bottom:1px solid rgba(117,178,169,0.06);text-decoration:none;\"><span style=\"color:rgba(255,255,255,0.8);font-size:13px;font-weight:500;flex:1;text-align:left;\">aespa &#8211; Whiplash<\/span><span style=\"color:#1DB954;font-size:11px;font-weight:600;white-space:nowrap;min-width:70px;text-align:right;\">&#9654; Spotify<\/span><\/a><a href=\"https:\/\/open.spotify.com\/search\/sabrina%20carpenter%20espresso\" target=\"_blank\" style=\"display:flex;justify-content:space-between;align-items:center;padding:8px 0;border-bottom:1px solid rgba(117,178,169,0.06);text-decoration:none;\"><span style=\"color:rgba(255,255,255,0.8);font-size:13px;font-weight:500;flex:1;text-align:left;\">Sabrina Carpenter &#8211; Espresso<\/span><span style=\"color:#1DB954;font-size:11px;font-weight:600;white-space:nowrap;min-width:70px;text-align:right;\">&#9654; Spotify<\/span><\/a><a href=\"https:\/\/open.spotify.com\/search\/tate%20mcrae%20sports%20car\" target=\"_blank\" style=\"display:flex;justify-content:space-between;align-items:center;padding:8px 0;border-bottom:1px solid rgba(117,178,169,0.06);text-decoration:none;\"><span style=\"color:rgba(255,255,255,0.8);font-size:13px;font-weight:500;flex:1;text-align:left;\">Tate McRae &#8211; Sports car<\/span><span style=\"color:#1DB954;font-size:11px;font-weight:600;white-space:nowrap;min-width:70px;text-align:right;\">&#9654; Spotify<\/span><\/a><a href=\"https:\/\/open.spotify.com\/search\/olivia%20rodrigo%20obsessed\" target=\"_blank\" style=\"display:flex;justify-content:space-between;align-items:center;padding:8px 0;text-decoration:none;\"><span style=\"color:rgba(255,255,255,0.8);font-size:13px;font-weight:500;flex:1;text-align:left;\">Olivia Rodrigo &#8211; obsessed<\/span><span style=\"color:#1DB954;font-size:11px;font-weight:600;white-space:nowrap;min-width:70px;text-align:right;\">&#9654; Spotify<\/span><\/a><\/div>\n<\/div>\n<div style=\"margin:32px 0;padding:24px 28px;background:rgba(0,0,0,0.4);border-radius:12px;border:1px solid rgba(117,178,169,0.2);\">\n<h2 style=\"margin:0 0 8px 0;font-size:1.3em;color:#75B2A9;letter-spacing:1px;\">Q&#038;A after the show<\/h2>\n<p style=\"margin:0 0 16px;font-size:0.85em;color:rgba(255,255,255,0.4);\">Click on a question to reveal the answer.<\/p>\n<details style=\"margin:0;padding:0;border-bottom:1px solid rgba(117,178,169,0.12);background:transparent;\">\n<summary style=\"display:flex;align-items:center;justify-content:flex-start;gap:12px;padding:14px 4px;cursor:pointer;list-style:none;font-size:1.02em;font-weight:600;color:rgba(255,255,255,0.9);line-height:1.4;text-align:left;\"><span>Why aren\u2019t there any BVMI Q1 figures?<\/span><\/summary>\n<div style=\"padding:0 0 16px 0;color:rgba(255,255,255,0.65);line-height:1.7;font-size:0.94em;\">The German Music Industry Association (BVMI) only releases figures on an annual and semi-annual basis for methodological reasons. Quarterly reports are not part of the schedule. The next official report is typically published in the second half of July as the H1 balance.<\/div>\n<\/details>\n<details style=\"margin:0;padding:0;border-bottom:1px solid rgba(117,178,169,0.12);background:transparent;\">\n<summary style=\"display:flex;align-items:center;justify-content:flex-start;gap:12px;padding:14px 4px;cursor:pointer;list-style:none;font-size:1.02em;font-weight:600;color:rgba(255,255,255,0.9);line-height:1.4;text-align:left;\"><span>Does streaming growth below 5 percent mean the market is in decline?<\/span><\/summary>\n<div style=\"padding:0 0 16px 0;color:rgba(255,255,255,0.65);line-height:1.7;font-size:0.94em;\">Not at all. It simply means Germany\u2019s streaming-subscription market is nearing saturation. With an 84.4 percent share, streaming is now the dominant format\u2014any further growth will come from price hikes, hi-fi tiers, and family plans rather than new customers.<\/div>\n<\/details>\n<details style=\"margin:0;padding:0;border-bottom:1px solid rgba(117,178,169,0.12);background:transparent;\">\n<summary style=\"display:flex;align-items:center;justify-content:flex-start;gap:12px;padding:14px 4px;cursor:pointer;list-style:none;font-size:1.02em;font-weight:600;color:rgba(255,255,255,0.9);line-height:1.4;text-align:left;\"><span>Why is vinyl growing while CDs shrink?<\/span><\/summary>\n<div style=\"padding:0 0 16px 0;color:rgba(255,255,255,0.65);line-height:1.7;font-size:0.94em;\">Vinyl carries a cultural cachet CDs never had. Gen-Z buyers treat it as a collectible, a fashion statement, and a deliberate act of consumption. CDs have been functionally replaced by streaming\u2014vinyl hasn\u2019t.<\/div>\n<\/details>\n<details style=\"margin:0;padding:0;background:transparent;\">\n<summary style=\"display:flex;align-items:center;justify-content:flex-start;gap:12px;padding:14px 4px;cursor:pointer;list-style:none;font-size:1.02em;font-weight:600;color:rgba(255,255,255,0.9);line-height:1.4;text-align:left;\"><span>What should I, as a fan, take away from these numbers?<\/span><\/summary>\n<div style=\"padding:0 0 16px 0;color:rgba(255,255,255,0.65);line-height:1.7;font-size:0.94em;\">If you want to support an artist or label, buying a vinyl record does more than millions of streams ever could. The cash-flow difference is stark. That doesn\u2019t mean you shouldn\u2019t stream\u2014it just means that if you have a favorite act, ordering a physical copy does them the most good.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<style> details summary::-webkit-details-marker,details summary::marker{display:none !important;content:\"\" !important;} details summary{display:flex !important;align-items:center !important;justify-content:space-between !important;width:100% !important;text-align:left !important;gap:12px !important;} details summary > *:first-child{flex:1;} details summary::after{content:\"+\";flex-shrink:0;width:24px;height:24px;min-width:24px;border-radius:50%;background:#75B2A9;color:#000;display:inline-flex !important;align-items:center;justify-content:center;font-size:16px;font-weight:700;margin-left:auto;transition:transform 0.2s;} details[open] summary::after{content:\"\\2212\";transform:rotate(0deg);} <\/style>\n<p> [\/vc_column_text][\/vc_column][\/vc_row] [vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text] <\/p>\n<div style=\"border-top:2px solid rgba(117,178,169,0.3);padding-top:24px;margin-top:36px;\">\n<div style=\"display:flex;gap:14px;align-items:center;margin-bottom:20px;\"><img decoding=\"async\" src=\"https:\/\/www.cloudmagazin.com\/wp-content\/uploads\/2026\/03\/tobi-m-2-cut.png\" alt=\"Tobias Massow\" style=\"width:48px;height:48px;border-radius:50%;object-fit:cover;border:2px solid #75B2A9;\"><\/p>\n<div style=\"color:rgba(255,255,255,0.95);\"> Tobias Massow<br \/> CEO Evernine Media GmbH, Publisher &rsaquo;&rsaquo; <\/div>\n<\/div>\n<div style=\"font-size:11px;text-transform:uppercase;letter-spacing:1.5px;color:#75B2A9;font-weight:600;margin-bottom:10px;\">Keep reading<\/div>\n<p><a href=\"https:\/\/www.inspiredbybeatz.com\/en\/festival-photography-the-gear-that-delivers\/\" style=\"display:block;padding:6px 0;color:rgba(255,255,255,0.75);text-decoration:none;font-size:13px;line-height:1.3;border-bottom:1px solid rgba(117,178,169,0.06);\">Festival photography: the cameras, lenses and gear that actually deliver <span style=\"color:#75B2A9;\">&#8594;<\/span><\/a><a href=\"https:\/\/www.inspiredbybeatz.com\/en\/shure-se-series-hands-on-in-ear-monitors-for-musicians-under-400\/\" style=\"display:block;padding:6px 0;color:rgba(255,255,255,0.75);text-decoration:none;font-size:13px;line-height:1.3;border-bottom:1px solid rgba(117,178,169,0.06);\">Shure SE series hands-on: in-ears for musicians under \u20ac400 <span style=\"color:#75B2A9;\">&#8594;<\/span><\/a><a href=\"https:\/\/www.inspiredbybeatz.com\/en\/europes-vinyl-crunch-2026\/\" style=\"display:block;padding:6px 0;color:rgba(255,255,255,0.75);text-decoration:none;font-size:13px;line-height:1.3;border-bottom:1px solid rgba(117,178,169,0.06);\">European vinyl pressing plants 2026: why capacity is maxed out and labels are rethinking plans <span style=\"color:#75B2A9;\">&#8594;<\/span><\/a><a href=\"https:\/\/www.inspiredbybeatz.com\/en\/aespa-announces-second-studio-album-lemonade-and-synk-world-tour-2026-27\/\" style=\"display:block;padding:6px 0;color:rgba(255,255,255,0.75);text-decoration:none;font-size:13px;line-height:1.3;border-bottom:1px solid rgba(117,178,169,0.06);\">aespa announce second studio album LEMONADE and SYNK World Tour 2026-27 <span style=\"color:#75B2A9;\">&#8594;<\/span><\/a><a href=\"https:\/\/www.inspiredbybeatz.com\/en\/streaming-economy-2026-how-spotify-apple-music-and-amazon-music-are-redefining\/\" style=\"display:block;padding:6px 0;color:rgba(255,255,255,0.75);text-decoration:none;font-size:13px;line-height:1.3;border-bottom:1px solid rgba(117,178,169,0.06);\">Streaming economy 2026: what Spotify and Apple are changing <span style=\"color:#75B2A9;\">&#8594;<\/span><\/a><\/div>\n<p> [\/vc_column_text][\/vc_column][\/vc_row] [vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text] &nbsp; <\/p>\n<p style=\"text-align: right;\"><em>Featured image: Pexels \/ Francesco Paggiaro<\/em><\/p>\n<p> [\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text] 5:07 min read Germany\u2019s Federal Music Industry Association (BVMI) doesn\u2019t publish Q1 figures. Only the annual balance in February\/March and the mid-year report in July. If you want to know how Germany\u2019s&#8230;<\/p>\n","protected":false},"author":10,"featured_media":9322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Music Market Preview Q2 BVMI Annual Figures Gen","_yoast_wpseo_title":"Music Market 2026: What BVMI Figures Reveal About Gen Z","_yoast_wpseo_metadesc":"Explore the BVMI\u2019s 2025 report to uncover Gen Z trends & key shifts in Germany\u2019s music industry.","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"_evm_slot_owner":"","_wp_old_slug":[],"footnotes":""},"categories":[7,322],"tags":[],"class_list":["post-9351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"wpml_language":"en","wpml_translation_of":9323,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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